Business as usual for us, but how are you going?

Business as usual - Crisis communications

In these rapidly changing times, we want to let all our clients know it's business as usual for the team at Mara Consulting. We regularly work remotely and have everything they need to meet and exceed your expectations. Our leadership team is working behind the scenes on our business continuity to make sure are as prepared as possible for whatever COVID-19 recommendations are made.

We are committed to the health and well-being of all our people, our clients and our communities. As such we will be making any necessary adjustments to our engagement programs by implementing social distancing measures as recommended by NSW Health.

Our top tips for communicating in a crisis

  1. Talk to your people first - internal communications is often left until last during times of crisis. Your leaders, managers and staff are the most important part of your business so make regular communication with them a priority. There is nothing worse than your staff here critical information second hand via a third party or the local media.
  2. Stay calm – it’s easy to get stressed and feel anxious in a time of crisis. Staying calm is essential so you can think clearly. This can be tough for many decision makers, business owners and those in leadership roles. Find someone you can talk to and get it out of your system because your team need you with a clear head to make decisions. Then get to planning and put in place your communication with stakeholders.
  3. Pick the right spokesperson - whether it is your CEO, your chief communications officer or another member of your leadership team; the key is to pick a trusted spokesperson, make sure they are briefed before stepping in front of a microphone and are a consistent and unwavering source of truth. If there was anything positive to come out of the recent bushfires, it was the phenomenal job by Rural Fire Service Commissioner Shane Fitzsimmons. He was a genuine and trusted spokesperson and a respected leader throughout.
  4. Share often - reinforcing known information and acknowledging unknown infomation is better than saying nothing at all. If no information is being shared, people will find sources of information elsewhere. Make sure you are the go to for updates on areas your are responsible for.

Be prepared

When faced with a crisis, there are few options for proactively managing the situation, it’s about being prepared in an environment with little certainty and sometimes without the facts. This probably means you’re under pressure to make decisions on the fly. Stop, stay calm and develop a clear communication framework for dealing with the unfolding crisis is a great place to start.

If you are feeling overwhelmed by COVID-19 and are not sure where to start to get your communications in order, think pink and get in touch.

All the best,

Kelly and the team from Mara.