The team at Raw Energy Newcastle decided they wanted to show some love to our frontline health and emergency workers and giveaway free coffees every Wednesday until the COVID-19 crisis is over. Lucky for us they were thinking pink, and the Team Mara put together a quick plan to share their story and help get the word out.
What did we do?
We talked to Greg from Raw Energy Newcastle about what he wanted to achieve. Free coffee on Wednesdays was a given, but he also wanted to encourage other people to pay it forward by adding a coffee to the tab. We put together a plan which included traditional and digital media outlets as well as social media channels. We wrote media and social content, corralled some firies from Cooks Hill Fire Station to act as our models and then we let the story loose.
See for yourself, here are some of the links
- WIN news
- Newcastle Live
- Newcastle Herald – 8/4/2020 print edition – story and photo, pg 23 Food and Wine section
- Triple MMM Newcastle – 8/4/2020 Tanya and Steve catch up, go 59.45
Did we practice what preach and pay it forward?
You bet we did. We donated our fee to the coffee tab.
We love helping businesses share their story, we can help you think pink!.